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Ed Davis was the first African American to win a franchise to sell new cars. Davis had been a successful used-car seller in Detroit in the 1930s before he signed on with the Studebaker Automobile Company to sell their cars. In the early 1960s, he achieved another historic first by becoming the country's first African American to own and operate a new-car franchise from one of the "Big Three" automakers. Davis faced tremendous obstacles as an African American businessperson in an era before workplace integration, fairness in commercial lending practices, and minority dealer-development programs. Still, he prospered through perseverance and a scrupulous attitude toward his customers, and indeed became one of Detroit's leading citizens. Just a few months before his death, Davis was honored with a special dinner held in conjunction with the North American International Auto Show, and was inducted into the Automotive Hall of Fame--again, becoming the first African American to achieve this honor.
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