Fuji X10

Fuji X10

The Fujifilm X10 is the company's first entry into what is becoming an increasingly crowded enthusiast compact camera segment. The proliferation of smartphone camera use - coming at the expense of traditional compact camera sales - sees manufacturers showing a welcome interest in catering to the needs of enthusiasts. These users often desire a second 'carry-anywhere' camera but still value direct access to photographic controls and demand image quality significantly higher than that of entry-level point and shoot models. As such, the selection of high-end compact cameras like the Panasonic Lumix DMC-LX5 andOlympus XZ-1 has grown to include large-sensor fixed lens models like the Canon PowerShot G1 X and most recently, the Sony Cyber-shot DSC-RX100.

The X10 is Fujifilm's attempt to entice advanced shooters willing to pay a premium for higher image quality and specs in a very small, if not pocketable package. Its retro design aesthetic bears the DNA of the company's X100 and X-Pro1 models with a magnesium alloy body, sleek rangefinder-inspired design and a wealth of external dials and buttons.

Fuji X10

Fuji X10

Fuji X10

Fuji X10

Fuji X10

Fuji X10

Fuji X10

Fuji X10

Fuji X10