‘Reborn’ provides all the audio for the ad until the very end, when a narrator makes a quick sales pitch for the camera. The track was just released as the first single from the forthcoming album of the same name, which is set for a March 2013 release, according to Klak Tik’s blog. The group’s members hail from England, Denmark and New Zealand, and their genre is similarly difficult to categorize. ‘Reborn’ lives in the same musical galaxy as Band of Horses and the Lumineers, though the trio’s bio slaps their sound with the decidedly more ambitious label “genre-dodging
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