Economic Research: Nikon Coolpix Aw100

Monday, 31 December 2012

Nikon Coolpix Aw100

The Coolpix AW100 was a bit of a surprise entrance from Nikon when it was announced in August 2011, being the company's first waterproof compact camera. Up against the likes of the Panasonic FT series and the Olympus Tough cameras, the AW100 needed to stand out on paper and in performance. The AW100 has a few aces up its sleeve. The big one is how attractive it is compared to its fellow tough camera compatriots. It's a slimline design, which can moonlight as a regular compact, with just enough bulges over the lens and side door to prove that it has what it takes to get in on the action. It also has a built-in GPS, can go down to 10 metres underwater and be dropped from 1.5 metres without any ill effects. For snow bunnies, it can also withstand up to -10 degrees Celsius. Weighing just 178 grams, the AW100 is significantly lighter than many other rugged cameras on the market.